Measurement of Tableau User Engagement and Adoption

As Tableau is deployed broadly across your organization to users of all skill levels, administrators need to ensure that the content that is being created and consumed is discoverable, fresh, and relevant to your audiences. To accomplish this, administrators should measure the user engagement and adoption.

Measurement helps your deployment to operate at scale and evolve. It helps you understand user behaviors—who is creating and consuming content and the quality, the relevance of the dashboards and data sources being published, and the use of certified versus sandbox. If content isn’t being consumed, you will be able to identify it and take the appropriate next steps.

Understanding the relationship between data sources and workbook content, users, and server performance, scalability, and sizing is a reliable way to look into current usage and future growth. Open communication between Server Administrators and Site Administrators is needed to plan for new users and use cases on the platform. Consider this:

  • A team or group of users has a known collection of sources of data that can be identified and prepared for them as Published Data Sources or embedded in workbooks.
  • Published Data Sources, as well as embedded data sources, are used to populate dashboards.
  • Dashboards have a specific audience, or group of users who should view them. User engagement drives server scalability and sizing decisions.
  • Server sizing decisions define hardware and licensing requirements, which are aligned with budget planning and procurement requests.



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